Sustainability Series: Hanna

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Sustainability Series

Hanna.Look



This week, we had the pleasure of speaking with Instagram influencer and content creator, Hanna, from hanna.look. Hanna uses her Instagram platform to document her personal journey towards a more sustainable form of living, as both a mother and young professional. Her classy and minimalist, monochromatic feed hosts a wide range of content, from product reviews, to look-book edits, to lifestyle photography. Hanna’s clean and sophisticated style helps to make her sustainable journey seem simplistic and desirable, and is definitely admired by the Instagram audience, as shown by her loyal 12k followers who appreciate her advice and wisdom. We spoke to Hanna to get her scoop on why we should be passionate about a greener future, and how we can make meaningful change in the modern era.







HS:

Hi Hanna, lovely to speak with you today. I just wanted to get the ball rolling with the most simplistic question of all, and that is just why is living sustainably so important to you?

 

Hanna:

I think generally it is so important to me because I just know there is so much room for improvement, and that we could just live in a much healthier way for ourselves, for future generations and for our planet. I am really optimistic about finding ways in which we can live harmoniously with our planet and the nature that surrounds us, and I would love to see a world that is safer and cleaner and fairer. I don’t believe that it is possible to live 100% sustainably, humans are always going to leave an environmental footprint, however I don’t understand why if we can see room for improvement, we wouldn’t strive for it.

 

HS:

Yes completely, I think we are too quick to ignore things that are so obvious and blatant to us when it comes to discussion about the environment, just because of a lack of effort. I like your mantra of always trying to improve, that’s probably a really positive and beneficial outlook to have. And so, if you were giving advice to someone who wanted to make 3 simple changes today to make their life more sustainable, what would you suggest? Are there any quick swaps you have made that you would encourage everyone to do?

 

Hanna:

I would definitely say buying and using more unpackaged stuff. This is so easy to do and makes a world of difference. If you replace lots of your household essentials and toiletries with unpackaged or reusable alternatives, your waste production will instantly decrease massively. In my house, we have switched to using shampoo bars, toothpaste tabs, metal razors and reusable diapers. Also, using a menstrual cup in replacement of traditional tampons and pads. And then when it comes to shopping, I always try to look for seasonal food, what fruit and veg is widely available at that time of year, and going to local markets and stalls instead of the big supermarkets. But, perhaps the simplest swap is just rethinking the way you travel, working that extra time into the day to walk or cycle to work and to meetings. It is the little changes that cumulatively will incite big change.





HS:

And more specifically, as a mum, is there anything regarding your family household that you try to make more sustainable?

 

Hanna:

I think altogether our biggest environmental impact comes from our electricity and heating use. We have signed up to greener electricity providers and try not to keep turning the heating on. In general, we try to rent things where we can instead of purchase things that we are only going to use a handful of times. I’m also really keen on second hand shopping, especially with items and decor for the house, I find it really fun!

 

HS:

So, continuing with the topic of family life, do you try to educate your kids about the environment and sustainable living? Do you think this is important for parents to do?

 

Hanna:

Definitely, of course it is important. They are the future generation who are going to either suffer, or benefit from the changes we make in the present. As I mentioned earlier, with talking about sustainability I always like to focus on improving and becoming better, and I share this message with my kids. I really want to be a valuable role model for them, and I think this is key for parents to remember. It is important to get your children engaged in topical issues by showing them what you are doing and why. I would also say documentaries are a good tool to introduce these sorts of discussions into family life.

 

HS:

Documentaries are a really good idea actually, and there are so many good ones out at the moment. So, in terms of your own personal waste reduction journey that you highlight on your Instagram, what exactly has this involved and how has it developed?

 

Hanna:

As I said before, it started in the bathroom. There is so much packaging here we can avoid with toiletries etc. and then I extended this ideology into other parts of my life. Food shopping and cooking are also key areas where you can definitely reduce your waste. But it’s definitely still a journey, and it’s not easy at all. For example, when I have time I like to wash my hair with rye flour shampoo, but we don’t always have time and life isn’t straightforward, so I buy shampoo bars for when I’m in a rush. It’s definitely not straightforward but it’s the little steps that count and I hope to get closer and closer to living with zero waste.



HS:

You've mentioned food, and I know you have a plant-based diet. As we know veganism and reducing our meat consumption, as well as our consumption of artificial pre-packaged foods, drastically reduces our environmental footprint. But, sometimes it can be hard to make such big changes, and people often lack confidence in the kitchen. Do you have any great plant-based recipes up your sleeve?

 

Hanna:

Personally, I like it quick and easy! I put vegetables and some rice or bulgur wheat into a steamer right in the morning so I have everything for the day. And then I decide - chop it for a healthy bowl, and add oil, tofu, kimchi, different spices, or add a broth for a soup. One of my favourite soups is pumpkin with coconut milk, ginger and turmeric



 

HS:

You also speak a lot on your Instagram about beauty products, do you have a favourite clean beauty brand at the moment?

 

Hanna:

Yes, at the moment I am using Ringana. They are clean, fresh, organic and climate neutral. And the other great thing is that you can send back the bottles and get them refilled, I think this is something all brands should look into.

 

HS:

What would be your top tips for someone looking to educate themselves about living waste free and being more sustainable day to day?

 

Hanna:

As I mentioned earlier, documentaries and videos are really useful and easy ways to further your understanding about a more minimalistic way of living. Some of my favourites are Seaspiracy, Home, The True Cost, Forks Over Knives. Also, social media is such a great platform to connect with like-minded people and seek support and advice, there are so many creators out there happy to help you! Also attending events in your local area is always a good way of connecting with other people interested in these sorts of topics, for example green markets and festivals. These are also great places to find out about alternative products and support more sustainable brands.

 

HS:

You chat about how social media platforms offer these great communities built and founded by creators and influencers like yourself. Do you think you have an important role in this industry, and have a responsibility in the way you influence people and improve society?

 

Hanna:


I definitely think it’s important and do feel like I have made an impact and a difference. I hear of followers becoming vegan or changing their shopping habits having been inspired by my account, and this is particularly rewarding and motivates me to do what I do. One little change at a time is worth it! And even if I can influence small scale changes, I think about the future for my children and it’s all worthwhile.


HS:

I think as a start-up and small business we definitely agree with that thinking! We can’t make big changes straight away, but the little things are definitely important, and at Gina Cusachs we really try to embrace that. As a sustainable creator but also a consumer, what do you think about our brand concept and product range?

 

Hanna:

First and foremost, I really love your eye-catching designs and the feminine and elegant shapes. They seem really classy but comfortable. And by keeping everything local not only are you implementing high levels of quality control and monitor working conditions, but most importantly you are minimising your CO2 emissions, and this is something I always look for in a brand. I think most importantly though I love your use of linen. I love this material because it is really sustainable but also really durable and fashionable, its’ a great fabric for fashion.

 

HS:

Yes definitely, we love linen too! Well, thank you so much for talking to us today. You’ve offered some really valuable insights into sustainable living.

 

Hanna:

Thank you too!



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